Idaho Falls, with a trade area of over 250,000 people, is the 4th largest city in Idaho serving the entire eastern side of the state with major retailers, entertainment, education, and workforce opportunities.  Milken Institute's Best-Performing Cities in 2021 Index recently placed Idaho Falls in the top spot for 'Best Performing Small Cities', a six-spot increase from its former ranking.    

The Snake River Canyon is one of Twin Falls' most iconic scenic attractions, where the Snake River cuts through ancient basalt lava flows creating a spectacular view as you pass over the Perrine Bridge — spanning nearly 500 feet above the river — leading into the city of Twin Falls.  This popular destination is where residents and tourists of the area hike, kayak, fish, and even BASE jump.

Downtown Twin Falls has recently experienced significant revitalization as the city's Urban Renewal effort has brought new businesses, retailers, events, and community attractions to the multi-block heart of the city.

Idaho's rapid development and in-migration are no longer a secret as the state, and Boise in particular, continue to gain national attention for the number of inbound residents and development occuring to keep up with it.  State natives and newer Idahoan's alike are finding the land market to be very competitive as the "Boise land rush" narrows land opportunities available.