Magic Valley Information.

The Magic Valley is home to the thriving communities of Twin Falls, Jerome, and Sun Valley and includes Blaine, Camas, Twin Falls, Jerome, Gooding, Minidoka and Lincoln counties.  Located about 120 miles southeast of Boise and 200 miles northwest of Salt Lake City in the high desert, the Magic Valley boasts a vibrant outdoor lifestyle oppportunities, an exceptional quality of life and strong business growth.  The area offers boating, fishing, skiing, snowmobiling, hiking, base jumping and more, at locations across the Snake River Valley, including Shoshone Falls, also known widely as the “Niagara Falls of the West”, the rugged Sawtooth Mountains, and picturesque Sun Valley.   

Corporate growth has exploded in the past few years, in fact, Twin Falls is one of the top food producers in all of the United States.  Led by growing companies such as Chobani, Clif Bar, and Jayco, the Twin Falls' MSA unemployment rate is an incredible 2.5%.  Chobani is the latest in a series of food manufacturers to locate or expand in Twin Falls.  Chobani's facility, constructed in 2012 is the company's largest factory and distribution center, and in late 2017, the company announced it is building a $21 million research center to accompany its existing facility already employing about 1,000 people.  The Magic Valley's higher educational opportunities are primarly facilitated by the College of Southern Idaho (CSI), a large community college with an enrollment of 8,330 students, located in Twin Falls.