Idaho is gaining the attention of franchises as its economy is continually projected to outperform the majority of states.  As mentioned in a recent Idaho Press article, according to Laffer-ALEC's 2020 State Economic Competitiveness Index, Idaho received a third-place ranking for economic growth outlook and ranked eleventh in economic performance when compared to the rest of the nation.  With this optimistic economic potential and proven resilience in 2020, accompanied by Idaho's attractive business-friendly environment, more franchisees are seeing the appeal of placing their next locations in Idaho.