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11th & Idaho and Amazon Expansion Among Boise's Big Changes in 2020

Posted by Marketing Team on January 21, 2020

11th & Idaho, Currently Under Construction in Downtown Boise

The Idaho Statesman has highlighted big changes to look out for in the Treasure Valley in the year 2020.

Among those is the 11th & Idaho building, a 190,000 SF office building including 10,000 SF of prime ground floor retail space, currently under construction in downtown Boise. Additionally mentioned is Amazon's expansion of a new fulfillment center accompanied by the opening of a delivery station at the former FedEx Distribution Center.

Boise Ranks Among Top 10 for Jobs

Posted by Marketing Team on January 9, 2020

According to a recent survey of job markets across the US, Wallethub has ranked Boise in the Top 10 for those seeking a new job. While Boise is not a newcomer to these top lists, it is good to see it included in surveys which focus on job market growth and socio-economics.

Boise Lands a Spot in the Top 5 'Surge' Cities

Posted by Marketing Team on December 16, 2019

Inc.com has awarded Boise a new title as one of the top 2020 'Surge Cities', a ranking of the best American hubs to start a business. Boise earned the No. 5 spot, following major metros such as Austin, Salt Lake City, and Denver.

Boise Tops the List for Housing Markets in 2020

Posted by Marketing Team on December 12, 2019

Photo of downtown Boise taken from the foothills

According to Realtor.com, Boise topped the national list for housing markets positioned for growth in 2020. This is up from the #8 spot in the 2019 rankings. Realtor.com polls the top 100 largest metropolitan markets in order to set their annual list. Salt Lake City (#10) and Spokane (#15) are nearby metros also making the top list.

October Proves to be a Strong Month for Industrial Spec Construction

Posted by Marketing Team on December 5, 2019

Franklin Commerce Center, a new construction 35,464 SF industrial building

The month of October saw the delivery of nearly 140,000 SF of spec construction, the highest amount delivered all year. All of the completed spec buildings were in Canyon County, including the Keystone Building (60,000 SF) in Caldwell and 16400 Norco Way (67,500 SF) in Nampa.

North Face Adopts New Experiential Marketing Strategy

Posted by Research Team on November 18, 2019

As retailers continue to adjust marketing strategies in order to find the optimal balance between online and brick-and-mortar points of sale, North Face has launched a new strategy designed to "facilitate stronger connections with consumers and create a retail environment that focuses on brand identity as much as it does on merchandise." To learn more about North Face's experiential marketing focus and it's emphasis on design, click here.

Amenities Prospective Multifamily Tenants Value Most

Posted by Research Team on November 15, 2019

Tenants offer insight on most sought after amenities

The multifamily development market is posting strong numbers locally as well as nationally. As developers (and investors) ponder what it will take to position projects for success, market research always comes in handy. A recent article by the National Real Estate Investor (NREI) offers insight into prospective tenants' motivations. You can read the piece in its entirety, here.

Clean Juice Moves to the Treasure Valley with First Location at North Pointe

Posted by Marketing Team on November 14, 2019

Clean Juice Finds New Location at North Pointe Retail

The Situation: Health Foods Franchise Targets the Treasure Valley

Clean Juice, a national smoothie, juice and health foods restaurant franchise, was seeking a space to expand the brand into the Treasure Valley.
The client had been assigned to a national broker for over 90 days with no success in finding a suitable location in the Boise market. After being referred to Thornton Oliver Keller, JP Green eagerly took on the client confident that he could find the right space to expand Clean Juice.

Idaho's Role in California's Migration Trends

Posted by Research Team on November 5, 2019

Migration Map evaluating California's trends in 2018

The Los Angeles Daily News wrote an interesting article evaluating Census Bureau migration data for 2018 as it applies to California's population trends. The article shared stats regarding out-flow: 691,145 Californians left the state last year. It also evaluated California's in-flow: 501,023 arrived from other states in 2018.

Our key takeway was one important statistic included in the piece: 497 Californians come to Idaho for every 100 that leave Idaho to go to California.

Reed Cycle Finds New Opportunity on Bogus Basin Road

Posted by Marketing Team on November 4, 2019

Reed Cycle, family-owned and operated Full Service bicycle shop and exclusive southern Idaho retailer of YETI Cycles, opened their second location on Bogus Basin Road.

After 19 years in business at their first location in Eagle, Idaho, Reed Cycle has expanded into Boise with their second storefront. The former Car Tub car wash has been transformed into a modern, industrial-style bike shop with little resemblance of the former car wash aside from the brick structure that now accompanies metal and wood detailing. Their new location places them strategically at the heart of some of the Treasure Valley's most popular mountain biking trailheads.

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