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North Face Adopts New Experiential Marketing Strategy

North Face reimagines retail strategy

As retailers continue to adjust marketing strategies in order to find the optimal balance between online and brick-and-mortar points of sale, North Face has launched a new strategy designed to "facilitate stronger connections with consumers and create a retail environment that focuses on brand identity as much as it does on merchandise."  To learn more about North Face's experiential marketing focus and it's emphasis on design, click here.

 

Amenities Prospective Multifamily Tenants Value Most

Tenants offer insight on most sought after amenities

The multifamily development market is posting strong numbers locally as well as nationally.  As developers (and investors) ponder what it will take to position projects for success, market research always comes in handy.  A recent article by the National Real Estate Investor (NREI) offers insight into prospective tenants' motivations.  You can read the piece in its entirety, here.

Clean Juice Moves to the Treasure Valley with First Location at North Pointe

Clean Juice Finds New Location at North Pointe Retail

The Situation: Health Foods Franchise Targets the Treasure Valley

  • Clean Juice, a national smoothie, juice and health foods restaurant franchise, was seeking a space to expand the brand into the Treasure Valley.
  • The client had been assigned to a national broker for over 90 days with no success in finding a suitable location in the Boise market. After being referred to Thornton Oliver Keller, JP Green eagerly took on the client confident that he could find the right space to expand Clean Juice.

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